Social Media Value Proposition

Social media enables public companies to attract new customers, potential business partners and increase awareness to the investment community about their stock.

There are tremendous opportunities for publicly traded companies to benefit from social media marketing. The intent of engaging in a social media marketing campaign is to build an enormous permission based online audience by accumulating a large network of contacts, "friends," connections and followers across multiple platforms. Read our 46 page case study “Opportunities for Public Companies.”

NewMediaPlus creates audiences using proprietary methodologies and technologies as well as 3rd party technologies. We can target individuals and companies in specific industries, market segments, demographics along with the use of geo-targeting.

NewMediaPlus starts by developing social media assets for each public company. Social media assets are defined as profiles and/or accounts created on social media and new media platforms. Examples of social media assets are fan pages on Facebook, micro-blogs like twitter and channels on YouTube to name a few. Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one-to-many) into social media dialogues (many-to-many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

Social media marketing requires human interaction to fast-track organic growth through each platform. To be successful, a significant amount of time must be dedicated to each platform, used and managed by experts who truly understand and grasp each one. For example, tactics that work on Facebook will not usually work on Twitter, and in fact, could actually be harmful to the marketing efforts. Learning how to effectively market yourself takes years of trial and error along with keeping up-to-date with current and emerging trends and new advances in technology. To maximize your network's growth at an accelerated pace, you could easily spend more than 60 hours per month ... for each social network and new media outlet - social media asset! We are not trying to scare you away from social media; this is why we started NewMediaPlus, to help you with everything!

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