Content Helper

 

Need help getting started with content? No Problem.

 
 
Where do you start?

Not everybody is a born writer, we know that. And we are here to help.

 

Start by telling your website visitors who you are, what you do, and why they should do business with you. Below is a list of the most common webpages, explanations of why they are important, and examples of content.

 

Click on the tabs below to see more sample content


Sometimes referred to as your landing page, the homepage is what most visitors see first when visiting your website.

 

There undoubtedly will be some tabs, buttons or links to navigate through the site. The homepage needs to hook visitors and encourage them to explore your products and/or services.

If you are making special offers and promotions, this is where you would want to put them.

 

Example
ALL PANASONIC BLUE RAY DVD PLAYERS 30% OFF TILL SUNDAY

The "About Us" page on your website lets your visitors know who you are and what your business is all about. It should tell them why they should consider buying your products or using your services, and why you can be trusted to deliver.
You can include information about your staff team, bios, qualifications and photos. You may also want to include a mission statement on this page.

 

 

There are three essential, trust-building components contained within a well-written "About Us" page:

Who are you?
What do you do?
Why should I trust you

 

Example

Sun Devil Auto is an Arizona-grown, family-owned and operated auto repair company. We offer quality products and services at competitive prices, and guarantee all of our work in writing. We recognize that people have a choice when it comes to auto care, and that’s why we strive to earn their business and pledge to do it right the first time.

Whenever possible, and unless you have a really good reason not to do so, publish your prices.
If your business does not want to lose a competitive advantage or cannot offer simple pricing, you will not include this page. Pages that require people to jump through hoops to get information (including prices) are a real turn off for visitors; so please be cautious.

 

 

Whether your business offers products or services, you should include at least one page detailing the prices or explain why it is impossible to display the price.

 

If your list is too long, consider multiple pages or a chart. You might have one product page and one service page; with general descriptions of both, as well as any additional information your site visitor would need to know. You might also consider having one page per product or service if the descriptions are detailed.

 

Try to avoid long pages because they might take too long to load and visitors may not scroll all the way to the end.

 

Example

Friend & Company produces an extensive selection of fine jewelry, including diamond engagement rings; ruby, sapphire and emerald jewelry; and South Sea pearl collections. We also offer a considerable collection of antique and estate jewelry. For customers who already have a design in mind, Friend & Company creates custom pieces exactly to specification. In addition, we offer a line of fine watches from Carl F. Bucherer, as well as our own line of Friend & Company time pieces.

Our full service Bridal Registry and Gift Boutique is on the second floor of our New Orleans headquarters, and features a world-renowned collection of china, crystal, silver and giftware for any occasion, from companies such as William Yeoward, Anna Weatherley, Herend, Faberge, Annieglass and Waterford/Wedgwood, to name a few.

Please browse our website to view a selection of the jewelry and gifts available at our New Orleans store. We offer free shipping on all orders over $100.

What you include on this page is important to add credibility to your business and build trust with your customers.

 

Concrete contact information is helpful in giving your visitors the sense that you are a legitimate business. Include phone numbers, fax numbers, email addresses and a physical address (even if it is only for mailing purposes and not your physical location). It is beneficial to include your physical location, particularly if you have a storefront. Offer directions, and maybe, a mapping feature.
An email address that is checked regularly is critical as many customers find emailing the most convenient and preferred way of communication.

 

Example
Open Monday through Friday, 11 a.m.-7 p.m.
Saturday, 10 a.m.-6 p.m.
Sunday, noon-5 p.m.

16864 South Center Parkway
Tukwila WA, 01234

Phone: 555-575-0000
Email: your@email.com
Fax: 555-888-0000

Brag about yourself! Whether the information was published via traditional media or on your own website or social media site, you should post the article, excerpt or link. New people, new products, new services, new hours, new locations and general news about the company are all great ways of relating to people and building public opinion.

 

 

Example


Press
KANSAS CITY, MO, Aug 12, 2010 (MARKETWIRE via COMTEX) – H&R Block Inc. will report fiscal 2011 first-quarter financial results on Thursday, Sept. 2, 2010, after the New York Stock Exchange market closes. At that time, a copy of the press release will be available on the company’s website at www.hrblock.com.

 

Events
New! 2010 Weekend Workshops
This is the complete schedule for 2010. Check back soon for more details and descriptions!
1/16-1/17: Focus on Puff Pastry
2/6-2/7: Focus on Tarts
2/6-2/7: Baguettes at Home
2/20-2/21: Focus on French Macaroons
3/6-3/7: Sourdough Bread at Home
5/1-5/2: Sourdough Bread at Home
6/26-6/27: Baguettes at Home

Are you answering the same or similar question a few times? Creating a simple list of those frequently asked questions (FAQ) with answers can alleviate a lot of customer service-related issues by explaining them in detail and how to resolve them.

 

 

Example


Q. How long should I keep chocolate?
Q. How can I find the “best before” date of a product?
Q. My chocolate sometimes turns tan or white. What causes this?
Q. How should I store chocolate?
Q. I can’t find my favorite Hershey product at my local store. Can you tell me what stores carry it?
Q. Is Hershey’s Special Dark cocoa the same as your regular Hershey’s Cocoa?
Q. Where can I find promotions using Hershey’s products?